Speaking with one voice across all digital or traditional media platforms. One Idea can bring together all facets of strategy, media and communication design, delivering a streamlined approach that lets you focus on the bigger picture.


A strong and memorable idea comes from knowing and understanding people. Creating human connections is at the heart of what we do.


It’s that one idea, that will build new relationships, create growth and bring clarity to your business. We focus on refining your story and helping you see things in a new light.


Delivering messages across multiple platforms will allow your business to speak collectively and reach a diverse range of people. We have everything you need to connect to all platforms.

Here’s what we can do for you


We specialise in creating effective brands, understanding business objectives and increasing profit to meet your commercial goals. Our studio offers a complete range of services. We find it’s the best way to ensure quality and consistency across all media platforms.

Media Placement

Media Production






Web Development



We jump at opportunities to solve intriguing problems, creating an engaging experience, reinventing a brand, launching a new product, or coming up with an original purpose.



The One Idea team is a diverse group of people from all walks of life; we have unique perspectives and fresh ideas to share.


Adam Hobbs is Creative Director at One Idea. Over the past two decades he has been responsible for producing fully integrated campaigns for some of regional Australia’s largest brands. A talented television producer Adam has worked across a diverse range of media production disciplines both domestically and international. Adam is recognised within the industry for his exceptional eye for detail and his innate ability to think outside the square. His sharp mind coupled with his perfectionist attitude, means that the end products for his clients are exceptional.


Tom Hederics is One Idea’s Senior Communication Designer. He is committed to delivering high quality commercial results, through unique strategic and creative solutions. Throughout his career he has worked for many leading design studios, assisting to create and develop various major brands, giving him a broad understanding of a diverse range of clients from many different fields, from large corporations and tourism to boutique food and beverage. Tom’s attention to detail and consistent approach has seen him deliver successful results across multiple business platforms.


Peta holds a Bachelor of Business and has a diverse marketing background having worked at both a national and international level. Her client range has reached across many industries including: Accounting, Insurance and Financial Planning, Dried Vine Fruits, Retail, Water Authorities, Health Organisations, Local and Federal Government, Hospitality and Tourism based projects. Peta has a passion for communications planning, advertising and branding. She specialises in helping clients to solve marketing challenges through break through brand management, promotional campaigns, copy writing, corporate event management and award submission writing. There is nothing more important to her than developing an individual client ‘marketing strategy’ that works. She is actively involved in her community, having held board positions for many not for profit organisations. She is passionate about One Idea, it’s people and the agency’s culture.


Prior to his current role, Dale was the Manager of PRIME 7 for 12 years and a senior account manager with WIN Television for 6 years. Throughout his career he has worked with many leading brands at local, state and national levels and is recognised as one of regional Australia’s most respected and strategic media buyers. He has a proven track record of establishing strong client, media relationships at senior levels,developing and implementing media strategies, achieving targets and improving performance. Dale holds leadership positions on both industry lead and community based boards, and brings to One Idea a financial and organisational background to ensure profitable and practical outcomes. The consummate business professional, Dale’s clients take confidence in knowing that with him on their team, they will achieve outstanding results.

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We would love to hear about your next project. Let’s have a chat.

One Idea

128 Ninth Street, Mildura VIC 3500
PO Box 10016, Mildura VIC 3502

Suite 406 / 91 Murphy Street
Richmond, Melbourne VIC 3121

Monday – Friday

Email: hello@oneidea.com.au
Phone: 1300 302 875